From smoothing treatments that tame the coastal humidity to precision cuts and color that move with you — pure is where your hair gets honest.
What We Do
Every appointment at pure starts with a conversation. We listen first, then recommend what your hair actually needs — not what's trending.
Tame frizz, restore shine, and cut your blow-dry time in half. Our keratin treatments are tailored to your texture and lifestyle.
Whether you want a radical change or a refined maintenance trim, our cuts are designed to grow out beautifully and suit your daily routine.
From subtle dimension to bold transformation — our color work enhances your natural features and complements the coastal light.
Your big day deserves a hairstyle that lasts from ceremony to last dance. We offer trials and on-site styling for weddings and special occasions.
Walk in with flat hair, walk out with volume and movement. Perfect for date nights, presentations, or just feeling like yourself on a Tuesday.
Add length, volume, or subtle highlights with our quality extension services. Blended seamlessly and styled to match your natural texture.
About pure
pure was founded on a simple belief: your hair should work for you, not the other way around. In a world of trend-chasing and upselling, we've built something different — a space where the conversation comes first and the results speak for themselves.
Located on Wb McLean Drive in Cape Carteret, we've been serving our community with honest advice, quality products, and a welcoming atmosphere that feels more like a friend's living room than a commercial salon.
Whether you're here for a keratin treatment that conquers the humidity, a color refresh that makes you look in the mirror and smile, or a bridal look that captures the day — you'll leave feeling like yourself, only more.
10+
Years in
Cape Carteret
1000+
Happy
clients served
100%
Consultation
first approach
Our Work
Every look at pure is custom-crafted. Here's a glimpse of what happens when skill meets intention.
Kind Words
"I drove 40 minutes to get here and would drive 40 more. My keratin treatment has completely changed how I start my mornings. No more fighting the humidity."
Meredith T.
Cape Carteret
"They didn't try to upsell me on a color I didn't need. Just a honest conversation and the best cut I've had in years. This is now my forever salon."
Sarah K.
Morehead City
"The bridal package was worth every moment. My hair looked perfect from the altar to the after-party. Everyone kept asking who did my hair."
Jessica R.
Atlantic Beach
Book your consultation at pure and let's figure out what your hair actually needs — not what a trend says it should have.
Get in Touch
Have a question, want to book, or just want to say hello? Reach out however is easiest for you.
Visit Us
209 Wb McLean Dr
Cape Carteret, NC 28584
Call Us
252-622-9897Email Us
roxanedunlap@yahoo.com